Cuando nos gusta una cosa, un tema, una labor social o un producto, estamos más orientados a preferir cosas parecidas a ese gusto inicial. Eso hace parte normal de nuestro carácter, forma de ser, sin que signifique que nos quedemos con los mismos gustos para toda la vida.
Es como mirar dentro del armario y hacerse una primera percepción de nuestros gustos, estilos, viendo la ropa, zapatos, accesorios (lo mio son los relojes, jajajajaja 
.
Ver los clics que hacemos (aunque de manera anónima; sin saber nombres ni detalles personales. La privacidad es clave en internet) también permite saber más de nosotros. Son datos claves para impulsar las conversiones en marketing online.
A continuación veamos los detalles de los segmentos de audiencia del grupo ‘Estilos de Vida’ que ya mencionamos en un post anterior sobre los diversos grupos de comportamiento online .
MiTip: Las mujeres son las ganadoras en la capacidad de influencia y participación en los pasos previos a la hora de interesarse en la mayoría de temas.
Estos datos son parte de una investigación basada en los datos mundiales de medición de comScore.
En este grupo hay varios segmentos:
Segmentos de Audiencia ARTE
|
4.69x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
2.97x
|
more likely to visit ‘Retail – Tickets’ sites than the average internet user
|
|
2.47x
|
more likely to visit ‘Travel – Ground/Cruise’ sites than the average internet user
|
Segmentos de Audiencia Ecologistas
|
4.03x
|
more likely to visit ‘Community – Home’ sites than the average internet user
|
|
3.00x
|
more likely to visit ‘Community – Green’ sites than the average internet user
|
|
5.73x
|
more likely to visit ‘Entertainment – Entertainment – Humor’ sites than the average internet user
|
Segmentos de Audiencia Fan de los Deportes
|
3.17x
|
more likely to visit ‘Retail – Sports/Outdoor’ sites than the average internet user
|
|
29.41x
|
more likely to visit ‘News/Information – General News’ sites than the average internet user
|
|
11.40x
|
more likely to visit ‘Games – Online Gaming’ sites than the average internet user
|
Segmentos de Audiencia Futboleros
|
3.18x
|
more likely to visit ‘Business/Finance – Financial Information/Advice’ sites than the average internet user
|
|
3.38x
|
more likely to visit ‘Retail – Tickets’ sites than the average internet user
|
|
10.14x
|
more likely to visit ‘Entertainment – News’ sites than the average internet user
|
Segmentos de Audiencia Fans del Golf (que no los golferos – jaja)
|
4.96x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
4.40x
|
more likely to visit ‘Community – Beauty/Fashion/Style’ sites than the average internet user
|
|
2.86x
|
more likely to visit ‘Travel – Hotels/Resorts’ sites than the average internet user
|
Segmentos de Audiencia Hispanos (cultura latina en USA)
|
5.14x
|
more likely to visit ‘Community – Personals’ sites than the average internet user
|
|
7.35x
|
more likely to visit ‘Services – Instant Messengers’ sites than the average internet user
|
|
2.82x
|
more likely to visit ‘Services – Discussion/Chat’ sites than the average internet user
|
Segmentos de Audiencia Buscadores de cambios en su vida (coaching, yoga, dietas)
|
4.33x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
11.82x
|
more likely to visit ‘Real Estate’ sites than the average internet user
|
|
5.12x
|
more likely to visit ‘Health – Information’ sites than the average internet user
|
Segmentos de Audiencia Hombres
|
4.36x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
4.82x
|
more likely to visit ‘Entertainment – Humor’ sites than the average internet user
|
|
8.37x
|
more likely to visit ‘Games – Gaming Information’ sites than the average internet use
|
Segmentos de Audiencia Mamás y sus bebés
|
2.47x
|
more likely to visit ‘Retail – Toys’ sites than the average internet user
|
|
2.12x
|
more likely to visit ‘Retail – Fragrances/Cosmetics’ sites than the average internet user
|
|
3.14x
|
more likely to visit ‘Community – Home’ sites than the average internet user
|
Segmentos de Audiencia Los que hacen (hacemos) resoluciones de año nuevo
|
2.90x
|
more likely to visit ‘Community – Green’ sites than the average internet user
|
|
2.85x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
2.51x
|
more likely to visit ‘Community – Religion/Spirituality’ sites than the average internet user
|
Segmentos de Audiencia Amantes del aire libre
|
2.97x
|
more likely to visit ‘Retail – Sports/Outdoor’ sites than the average internet user
|
|
2.11x
|
more likely to visit ‘Retail – Mall’ sites than the average internet user
|
|
2.87x
|
more likely to visit ‘Community – Pets’ sites than the average internet user
|
Segmentos de Audiencia Interesados en política
|
2.97x
|
more likely to visit ‘Retail – Sports/Outdoor’ sites than the average internet user
|
|
2.11x
|
more likely to visit ‘Retail – Mall’ sites than the average internet user
|
|
2.87x
|
more likely to visit ‘Community – Pets’ sites than the average internet user
|
Segmentos de Audiencia Padres orgullosos
|
2.42x
|
more likely to visit ‘Retail – Toys’ sites than the average internet user
|
|
2.14x
|
more likely to visit ‘Retail – Books ‘ sites than the average internet user
|
|
2.48x
|
more likely to visit ‘Community – Pets’ sites than the average internet user
|
Segmentos de Audiencia Retirados/jubilados
|
4.71x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
7.47x
|
more likely to visit ‘Business/Finance – Banking’ sites than the average internet user
|
|
3.58x
|
more likely to visit ‘Community – Home’ sites than the average internet user
|
Segmentos de Audiencia Solteros
|
5.10x
|
more likely to visit ‘Entertainment – Humor’ sites than the average internet user
|
|
8.54x
|
more likely to visit ‘Games – Gaming Information’ sites than the average internet user
|
|
4.73x
|
more likely to visit ‘Community – Beauty/Fashion/Style’ sites than the average internet user
|
Segmentos de Audiencia Fans de redes sociales
|
4.23x
|
more likely to visit ‘Services – e-cards ‘ sites than the average internet user
|
|
6.45x
|
more likely to visit ‘Community – Personals ‘ sites than the average internet user
|
|
4.00x
|
more likely to visit ‘Career Services and Development – Career Resources’ sites than the average internet user
|
Segmentos de Audiencia Deportistas SemiDedicados
|
4.66x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
2.76x
|
more likely to visit ‘Retail – Sports/Outdoor’ sites than the average internet user
|
|
9.65x
|
more likely to visit ‘Entertainment – News’ sites than the average internet user
|
Segmentos de Audiencia Personal Militar (ojo, de USA)
|
5.56x
|
more likely to visit ‘News/Information – Politics’ sites than the average internet user
|
|
2.69x
|
more likely to visit ‘Travel – Hotel/Resorts’ sites than the average internet user
|
|
4.47x
|
more likely to visit ‘Community – Family & Parenting’ sites than the average internet user
|
Segmentos de Audiencia Mujeres
|
3.77x
|
more likely to visit ‘E-cards Services’ than the average internet user
|
|
2.50x
|
more likely to visit ‘Retail Fragrances Cosmetics sites than the average internet user
|
|
2.66x
|
more likely to visit ‘Community – Pets’ than the average internet user
|
| 4.69x |
more likely to visit ‘News/Information – Politics’ sites than the average internet user |
| 2.97x |
more likely to visit ‘Retail – Tickets’ sites than the average internet user |
| 2.47x |
more likely to visit ‘Travel – Ground/Cruise’ sites than the average internet user |
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